The root listens to what is happening within its natural surroundings above, and immerses the audience in a visual and sound experience 30 meters below ground.
Ruinart es la casa de champán más antigua del mundo, produciendo exclusivamente este producto desde 1729. Fundada por Nicolas Ruinart en la región de Reims, Ruinart es hoy propiedad de LVMH Moët Hennessy Louis Vuitton S.A.
En el origen de la historia del Champán Ruinart hay un monje benedictino trabajador e intuitivo llamado Dom Thierry Ruinart, contemporáneo de Luis XIV. El 1 de septiembre de 1729, Nicolas Ruinart, fundó la que es la Primera Maison de Champagne. Hoy la marca es sinónimo de calidad y excelencia.
The 3rd of September Ruinart presented Retour Aux Sources, an immersive installation that combines art and artificial intelligence.
In September 2029, Ruinart, the oldest champagne house, will be celebrating its 300th anniversary. In the lead-up to this important event, each year from now on, Maison Ruinart will commission a new artistic or architectural project in Reims that integrates sustainability into its innovation and creativity.
It all begins today with an immersive installation created by a duo of up-and-coming artists, Mouawad Laurier, who achieve surprising results by sustainably combining technological innovation with art.
The work takes the form of a root planted in an ancient crayère chalk cellar. The root listens to what is happening within its natural surroundings above, and immerses the audience in a visual and sound experience 30 meters below ground. Deep inside the earth, where there used to be an ocean, the audience is confronted with the physical and temporal character of humanity.
The root, endowed with sensitive intelligence, listens to the natural elements involved in the champagne production process through a device that uses complex artificial intelligence. It reminds us that human beings and nature are intrinsically connected.
Mouawad Laurier is the collective name for two artists who work and live together. Maya Mouawad and Cyril Laurier have been collaborating on innovative artistic projects together around the world for many years, working with other artists under the name Hand Coded.
His works often integrate complex technology and artificial intelligence, as well as other components such as sound and music.
SAKMA, in close collaboration with Maya Mouawad and Cyril Laurier, has designed, developed and produced all the elements housed inside these unique pieces of art, which aim to generate movement, light and sound.
Using mechatronics and lighting technologies, these pieces will be learning and interacting for the next 10 years.